Prosper Insights & Analytics and Acxiom Expand Partnership to Create Powerful Predictive Audiences
ACXIOM (ACXM)
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Source: Business Wire
Prosper Predictive Audiences Powered by Acxiom combines Prosper’s behavioral-based consumer insights and Acxiom’s comprehensive InfoBase® data to fuel effective people-based marketing. NEW YORK--(BUSINESS WIRE)-- Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase. Prosper Predictive Audiences powered by Acxiom is an end-to-end, privacy-conscious solution that unites the power of Prosper’s unique, award-winning consumer survey insights and analytics with Acxiom’s InfoBase® data, one of the world’s richest, most accurate and most ethically sourced third-party data sets availabl
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