Adobe wants to be your customer experience record keeping system [TechCrunch Blog]
Adobe Inc. (ADBE)
Last adobe inc. earnings: 3/12 04:05 pm
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Source: TechCrunch Blog
For years, the goal of marketers was to understand the customer so well, they could respond to their every need, while creating content specifically geared to their wishes. Adobe Cloud Platform has long acted as a vehicle to collect and understand customer data inside the Adobe toolset, but today Adobe took that a step further. The company hopes to transform Adobe Cloud Platform into a company’s experience record keeping system, a central place to collect all the data you may have about a customer from both the Adobe Cloud Platform and external data sources. Suresh Vittal, vice president of platform and product at Adobe Experience Cloud says tools like CRM were intended to provide a record keeping system for the times, and they were fine in a period when entering and retrieving data was state of the art, but he thinks there needs to be something more. “A lot of investments for past generations of software evolution have been around batch-based operational systems. While
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