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Stock impact report

David Beckham's company raked in nearly $100 million last year: Deals with AliExpress and SharkNinja put him back on the billionaire track [Yahoo! Finance]

ADIDAS AG S/ADR (ADDYY) 
NASDAQ:AMEX Investor Relations: adidas-group.com/en/investors/overview
Company Research Source: Yahoo! Finance
But for Beckham, it was only the beginning of the multimillion-dollar successes to come. In the last year alone, Beckham netted some $36.5 million from his brand licensing company, DRJB Holdings—according to The Times . Driven by high-profile partnerships with AliExpress, Stella Artois, and SharkNinja the holding company saw profits soar to $44.9 million—up 44% from 2023. Revenues rose to $92.3 million, with shareholder dividends set to exceed $80 million. DRJB also controls Studio 99, Beckham's production company responsible for his 2023 Netflix documentary. Its upcoming slate includes a documentary on his wife and fashion designer Victoria Beckham, set to premier this month. In 2022, Beckham sold a 55% stake in DRJB Holdings to Authentic Brands , an American brand management company (subsidiaries include Reebok and Champion), for about $270 million. His business holds the remaining 45% share. Today, he and Victoria have a combined net worth of roughly £500 million ($672 mill Show less Read more
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