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Stock impact report

How Black Women Hoopers Are Building Mega Brands Beyond The Court [Forbes]

ADIDAS AG S/ADR (ADDYY) 
NASDAQ:AMEX Investor Relations: adidas-group.com/en/investors/overview
Company Research Source: Forbes
In fact, given the scarcity of Black programming in the current television landscape—Issa Rae's new documentary series Seen & Heard discusses this reality in depth—the world of women's basketball has been one of the few spaces where the bright lights consistently shine on Black women and girls. As the WNBA approaches the end of playoffs, the commencement of the upcoming NCAA and Unrivaled seasons hover just months away. The buzz is only growing. In the month of September alone, Angel Reese has debuted her signature shoe with Reebok, another young baller, Deja Kelly, walked the runway for Romeo Hunte at New York Fashion Week, and other stars of the court have been profiled in feature stories for Vogue and Women's Health . Notably, Flau'jae Johnson wasn't just included in Teen Vogue 's September issue, the shooting guard who played alongside Reese at Louisiana State University is the magazine's latest cover star. So how have these star athletes converted increased on-court visibilit Show less Read more
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