Reebok plans 200 China stores by 2029 – report [Yahoo! Finance]
ADIDAS AG S/ADR (ADDYY)
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Source: Yahoo! Finance
According to the Financial Times ' report, the US sportswear brand aims to launch a shop in Shanghai later this year. The move reflects a wider effort to capture growing demand for activewear in China and marks Reebok's mainland relaunch as part of Authentic Brands' wider expansion across Asia. According to the report, Authentic Brands is seeking to lift Reebok's annual Mainland China sales to $1bn by 2036, from under $100m at present. Current sales in the market are entirely online. The store rollout comes after a sharp contraction in Reebok's physical presence in China following its sale by Adidas in 2022. Most outlets were shut, with only ten stores remaining in operation until last year. Last month, the company signed a partnership with distributor NewRee Sports to support its return to the market. The group plans to focus on higher-end shopping centres, where stores are expected to feature both new running technology and heritage lines. According to the report, A
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