Reebok Signs Soccer Star Dusan Vlahovic as It Prepares Its Return to the Sport [Yahoo! Finance]
ADIDAS AG S/ADR (ADDYY)
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Source: Yahoo! Finance
The brand owned by Authentic Brands Group , which had a strong presence in the sport in the past, has signed professional soccer player Dusan Vlahovic to a long-term partnership. Vlahovic, who played for Juventus last season and was also a striker for the Serbia national team, will also become the face of Reebok Football apparel and shoes this summer. That will include the introduction of the Sidewinder, its new on-field performance soccer boot More from WWD American Express Expands on Its Sports Portfolio With New Partnerships Lela Rose, Lucchese Draw on Texas Roots for Collaboration FSI Set to Become Missoni's Controlling Shareholder as Family Exits; Katjes International Acquires 27% Stake “I'm proud to join Reebok as it returns to the pitch and reclaims its position in football,” Vlahovic said. “Reebok has an incredible heritage in sports and I'm excited to see what we can do together to elevate Reebok Football for a new generation of athletes.” As one of Europe's top
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