Super Bowl fumble: Fanatics faces intense backlash over NFL merch quality, availability [FOX Business Network]
ADIDAS AG S/ADR (ADDYY)
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Source: FOX Business Network
Football fans were left furious after a major sports apparel brand came under fire for multiple Super Bowl merchandising issues ahead of the big game this weekend. Fanatics released a statement on Tuesday responding to recent backlash on social media over low stock and complaints about the quality of its Super Bowl LX jerseys for the New England Patriots and Seattle Seahawks. "NFL fans, we've seen your jersey feedback, and we take it very seriously," the company's official X statement read. "We've let Patriots and Seahawks fans down with product availability, we own that, and we are sorry." "This Super Bowl matchup has created unprecedented challenges for us because of the massive surge in demand we saw from Patriots and Seahawks fans," the message continued. "Both teams went from missing the playoffs last season to being in the Super Bowl, an incredibly rare occurrence that led to these two fanbases buying nearly 400% more jerseys since Thanksgiving vs. last year." "Even tho
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