Adidas, Ye, and the death of DEI: A cautionary tale for corporate America from the Yeezy fiasco [Fortune]
ADIDAS AG S/ADR (ADDYY)
NASDAQ:AMEX Investor Relations:
adidas-group.com/en/investors/overview
Company Research
Source: Fortune
The Adidas “Impossible Is Nothing” ad campaign (the title a quote from the legendary boxer Muhammad Ali) delivers an irresistibly inspiring message, showing the world how a determined and talented Black girl from Houston invented herself as a global icon. Adidas is known for projecting this progressive, scrappy optimism in its marketing campaigns, with Black success stories often driving the narrative, and Black athletes, models, artists, and celebrities carrying the message. But former and current employees at the German company say that despite this public narrative of Black empowerment, Black professionals within the corporation are rarely able to penetrate the top strata of leadership—or to feel comfortable when they do. They describe a cascade of slights and microaggressions at the 74-year-old athleticwear giant that have marginalized their perspectives. As one former Adidas executive who is Black put it: “Internally, there was a cap on how far you could go.” Adidas is far
Show less
Read more
Impact Snapshot
Event Time:
ADDYY
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
ADDYY alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
ADDYY alerts
High impacting ADIDAS AG S/ADR news events
Weekly update
A roundup of the hottest topics
ADDYY
News
- Simon Property Group Sells Off Stake in Authentic Brands for $1.2 Billion [Yahoo! Finance]Yahoo! Finance
- Drake and Kendrick Lamar battle for the soul of hip-hop [MSNBC.com]MSNBC.com
- Adidas loses US court bid to revive Thom Browne trademark lawsuit [Reuters]Reuters
- Massachusetts golf instructor claims Jayson Tatum among Celtics, Patriots, Red Sox, Bruins he's teaching [USA TODAY]USA TODAY
- Adidas, Ye, and the death of DEI: A cautionary tale for corporate America [Yahoo! Finance]Yahoo! Finance