AdTheorent and Miles Partnership Use Machine Learning-Powered Predictive Advertising to Drive In-Market Sales and Return on Ad Spend for VISIT FLORIDA [Yahoo! Finance]
AdTheorent Holding Company, Inc. (ADTH)
Company Research
Source: Yahoo! Finance
NEW YORK April 16, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Miles Partnership, a strategic marketing company focused exclusively on travel and tourism, today announced campaign results from the VISIT FLORIDA Sun Seekers digital advertising campaign. The campaign goal was to drive visitation to and purchases in Florida , as well as a positive return on ad spend (RoAS). Utilizing AdTheorent's Destination Sales Lift 360, the campaign drove a 363% sales lift and $67M in incremental in-market sales and yielded an overall campaign RoAS of 513X. The Approach: AdTheorent leveraged a mix of cross-device rich media display tactics, targeted using AdTheorent's advanced predictive advertising platform. AdTheorent developed custom machine learning models fueled by non-individualized statistics to identify and reach consumers with the highest likel
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ADTH
News
- SHAREHOLDER INVESTIGATION: Halper Sadeh LLC Investigates DPSI, HES, ADTH, CHXPR Newswire
- INVESTIGATION ALERT: The Schall Law Firm Announces it is Investigating Claims Against AdTheorent Holding Company, Inc. and Encourages Investors to Contact the FirmAccesswire
- SHAREHOLDER INVESTIGATION NOTICE: Halper Sadeh LLC Investigates CHRD, FUSN, ADTHGlobeNewswire
- SHAREHOLDER INVESTIGATION: Halper Sadeh LLC Investigates HRT, ADTH, MCBCPR Newswire
- AdTheorent Stock - Investors of AdTheorent Holding Company Encouraged To Contact Kehoe Law Firm, P.C. - ADTHAccesswire
ADTH
Earnings
- 3/12/24 - Miss
ADTH
Sec Filings
- 4/30/24 - Form PREM14A
- 4/25/24 - Form 10-K/A
- 4/12/24 - Form 4
- ADTH's page on the SEC website