BarkleyOKRP Acquires Performance Media and Marketing Technology Company Adlucent [Yahoo! Finance]
Advantage Solutions Inc. - Class A (ADV)
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Source: Yahoo! Finance
KANSAS CITY, Mo. & CHICAGO, May 01, 2024 BUSINESS WIRE )--BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage Solutions. Based in Austin, Texas, the performance media and marketing technology company works with brands such as Zappos, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial, among others. This is the first acquisition the firm has made since Barkley and OKRP merged in March of this year, creating BarkleyOKRP, a "big indie" that sparks with consumers and drives outsized results for clients. With deep industry expertise in e-commerce, retail, and lead generation, Adlucent creates custom paid media strategies for retail and service companies that deliver business results across search, display, social, and retail media networks. Adlucent excels in full-funnel media services, leveraging cutting-edge proprietary technology, which has propelled the company to the foref
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ADV
Earnings
- 5/9/24 - Miss
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Analyst Actions
- 3/1/24 - TheStreet
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Sec Filings
- 5/10/24 - Form 10-Q
- 5/9/24 - Form 8-K
- 5/2/24 - Form 4/A
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