Hero Group eyes UK and overseas openings for The Gut Stuff [Yahoo! Finance]
Aegon Ltd. New York Registry Shares (AEG)
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Source: Yahoo! Finance
London-based The Gut Stuff, set up in 2017, sells high-fibre snacks and drinks in the UK. Stockists include Tesco and The Co-op. Hero, the Swiss group that is home to brands including Deliciously Ella and Organix, has paid an undisclosed sum for the business. Sisters Alana and Lisa MacFarlane, The Gut Stuff's co-founders, will continue to lead the business, Hero Group said. A Hero Group spokesperson said the company's “experience in high-quality snack products” will bolster The Gut Stuff's growth prospects. The new owner declined to disclose its new asset's current sales. “Hero has the resources to help the company develop faster through the experience we have in the UK market with various players,” the spokesperson said. “For the time being, we are focusing on the UK snacking market, one of the largest in Europe and we will then explore options to expand further. There is lots of room to build distribution in the UK grocery channel and beyond. This is our focus.” Speaking
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AEG
Sec Filings
- 4/24/26 - Form SCHEDULE
- 4/15/26 - Form 6-K
- 4/1/26 - Form 4/A
- AEG's page on the SEC website