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Stock impact report

Low-rise jeans and exposed midriffs are back. Denim brands are ready to cash in. [Business Insider]

American Eagle Outfitters, Inc. (AEO) 
Last american eagle outfitters, inc. earnings: 3/4 04:01 pm Check Earnings Report
Become an Insider and start reading now. Have an account? Log in Low-rise jeans are making comeback as brands like Lucky Brand launch denim campaigns. American Eagle said it's seeking to push into the low-rise trend amid wider denim market pressure. Celebrities like Kylie Jenner and Jennifer Lopez have embraced the return of low-rise jeans. The jeans millennials once swore off are strutting back into stores. Loading audio narration... Low-rise jeans are back and catching on so much so that denim brands are taking notice. For years, high-rise and mid-rise jeans dominated the market. Then, baggy jeans caught hold of Gen Z's attention . But there are signs that those styles are beginning to cycle out, with jeans featuring a lower waist and a bootcut leg ready to take their place. From Kylie Jenner to Jennifer Lopez, celebrities have been spotted rocking hip-hugging jeans from brands like True Religion, and Lucky Brand just launched a second campaign with singer Addison Show less Read more
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