American Eagle sparks backlash for touting Sydney Sweeney's 'great jeans' [MSNBC.com]
American Eagle Outfitters, Inc. (AEO)
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Source: MSNBC.com
American Eagle’s “great jeans” advertising campaign with actress Sydney Sweeney is at the center of the latest political firestorm online, drawing accusations of racial undertones in its messaging.Sweeney, who rose to fame for her starring roles in HBO’s “Euphoria” and “The White Lotus,” is the star of the clothing retailer’s latest denim-focused fall campaign, with the tagline, “Sydney Sweeney has great jeans.”It’s a play on words for Sweeney’s “great genes.”Indeed, in one clipThe nod toward her "genes" is also made inanother videoeugenicswhite supremacyNazi propaganda“Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,” Sweeney says, before the camera pans up to her blue eyes. “My jeans are blue.”A representative for Sweeney declined to comment. American Eagle did not respond to a request for comment.As of Monday morning, neither Sweeney nor American Eagle had addressed the backlash publicly.Sydney Sweeney in an
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