Sydney Sweeney back with new American Eagle ad after controversy – 'The world is curious' [USA TODAY]
American Eagle Outfitters, Inc. (AEO)
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Source: USA TODAY
Show Caption After courting controversy, Sydney Sweeney is back with another American Eagle jeans ad. Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's history. The collaboration donates a portion of every sale to the Crisis Text Line. It's time to say hello to "Syd." "What brand am I wearing?" Sweeney asks in the commercial, posing in denim shorts against a blue sky backdrop, while smiling and playing with her hair. "Yeah, that one," she says, as the words "SYD FOR SHORT" flash across the screen. It's a tongue-in-cheek nod to the fervor around the original jeans campaign , which was "born out of the idea that we wanted to work with the No. 1 It girl on the No. 1 jeans campaign of 2025," says Craig Brommers, American Eagle's chief marketing officer. Syd exemplifies "the true self, the authentic person, the more casual versi
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- American Eagle shares jump after new Sydney Sweeney-fronted campaign launches [Yahoo! Finance]Yahoo! Finance
- American Eagle unveils new summer campaign with Sydney Sweeney [Yahoo! Finance Canada]Yahoo! Finance Canada
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