Dutch court to rule in KLM 'greenwashing' case [Yahoo! Finance]
AIR FRANCE-KLM ADS (AFLYY)
NASDAQ:AMEX Investor Relations:
airfranceklm.com/en/contacting-investor-relations-department
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Source: Yahoo! Finance
KLM misled customers with an advertising campaign aimed at improving the company's environmental image, in a case of so-called "greenwashing." The decision in the high-profile case comes as regulators and advertising authorities across Europe have increased scrutiny of companies' environmental claims. KLM, which does not dispute that air travel contributes to global warming, denied misleading customers with the "Fly Responsibly" campaign, which it said was well-intentioned attempt to draw attention to the problem. The suit, brought in 2022 by environmental group Fossil Free, argued that there is no way to "Fly Responsibly" as long as air travel is a major contributor to carbon dioxide emissions. They asked judges at the Amsterdam District Court to rule the ads were misleading, force KLM to run retractions, and instruct the company not to run similar ads referring to the company's "sustainability" or similar in the future. A written ruling by the three judge panel led by Judg
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