KLM Global Research Finds Travelers Priorities Shifted Post Covid But Still Varies in Key Markets [Yahoo! Finance Canada]
AIR FRANCE-KLM ADS (AFLYY)
NASDAQ:AMEX Investor Relations:
airfranceklm.com/en/contacting-investor-relations-department
Company Research
Source: Yahoo! Finance Canada
AMSTELVEEN, Netherlands May 7, 2024 /PRNewswire/ -- As travel will be at historic levels this summer accompanied with rising costs, KLM Royal Dutch Airlines is launching its new brand platform Travel Well to promote and encourage meaningful travel to its 30.3 million passengers flying each year. KLM launched Travel Well to share the belief that travel is more than transportation. It is about making meaningful connections along the journey and that destinations are not just dots on a map to be collected. According to the global survey, Americans share this overall sentiment already but differ in other ways. KLM Royal Dutch Airlines logo As part of its new platform, KLM tapped into the mindsets of 8,000 travelers across the globe in key markets including US, Canada Brazil Sweden Norway Germany The Netherlands , The UK, Denmark , and China to determine what their travel priorities are and to gain insights into shifts in various attitudes and their take on what meaningful travel mean
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