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0 0 0.000166694449074813 3.83397232871844E-05 -0.000460076679446568 -0.000460076679446568 -0.000460076679446568 -0.000460076679446568
Stock impact report

Embedded finance to ‘explode': panel [Yahoo! Finance]

Affirm Holdings, Inc. - Class A (AFRM) 
Company Research Source: Yahoo! Finance
Embedded finance is poised to surge as multiple players integrate financial services, such as payment processing and lending, into a variety of new mobile applications, executives on a panel hosted by Cross River Bank said Thursday. “Embedded finance will explode in daily life experiences,” Adam Goller, head of fintech bank, said in leading a virtual discussion on predictions for the coming year. “That could be social media apps, it could be things that we utilize while we're driving – any app that we're using on a regular basis will become where we do our finance activities.” Embedded finance also helps brands in “meeting the customer where they're doing their finances,” said Noah Cooper, the bank's chief investment officer. “So it creates this really nice mutual stickiness, where the lender, the platform and the brand are all acquiring the customer once, and not acquiring the customer at disparate times,” he said. In other areas, the executives predicted that more fintechs Show less Read more
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