Affirm Launches “AdaptAI” – its AI-Powered Promotions Platform – to Merchant Partners
Affirm Holdings, Inc. - Class A (AFRM)
Company Research
Source: Business Wire
Retailers can now introduce personalized, real-time financial benefits, on top of Affirm’s flexible pay-over-time plans, to customers at the point of purchase SAN FRANCISCO--(BUSINESS WIRE)--Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced it is introducing “AdaptAI,” its AI-powered promotions platform, to its merchant partners. AdaptAI has enabled Affirm to deliver personalized financial benefits – such as exclusive APR rates, special repayment terms, and immediate cash savings – directly to consumers via the Affirm App and Affirm Card. Now, merchants can deliver these same targeted, real-time promotions and credit offers, which are optimized specifically for a customer’s shopping preferences, spending habits, and purchase details, at the point of purchase.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250430451701/en/“Unlike conventional credit card re
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Sec Filings
- 12/18/25 - Form 8-K
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