Exclusive: Ambrook raises $26.1 million Series A to provide farmers and ranchers with better accounting software [Fortune]
PlayAGS, Inc. (AGS)
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Source: Fortune
Crandall is a sixth-generation rancher, who's tending to land that was originally settled by his ancestors in the 1850s—but is thinking proactively about technology in 2025. “Typically, ranchers are fairly cheap and careful about spending money,” said Crandall. “And we try to be the same. We try to be as low-cost and run as efficiently as possible.” Farming has historically been technologically-forward, from the invention of the plow in ancient Mesopotamia to the implementation of the mechanical reaper in the Industrial Revolution. So, Ambrook—the accounting software startup that Crandall uses and the reason we're talking—is part of a long tradition of farming-focused tech. Ambrook was built expressly with American agriculture and industry in mind, filling a gap that existing software like QuickBooks leaves on the table, said Mackenzie Burnett, CEO and cofounder at Ambrook. “Farms are in this delta where they are unusually complex for their size and revenue profile,” said Burnet
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