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Stock impact report

Petal & Pup eyes launch with Dillard's, Von Maur [Yahoo! Finance]

a.k.a. Brands Holding Corp. (AKA) 
Company Research Source: Yahoo! Finance
Petal & Pup is ready to grow in 2026. The fashion brand began testing products on Nordstrom's website in March 2024 and expanded into all Nordstrom stores the following year. The partnership with the department store chain exceeded the company's expectations, parent company A.k.a. Brands CEO Ciaran Long said on a call with analysts on Thursday. Now, the brand is readying a launch with Dillard's, Von Maur and select independent boutiques in 2026, “further extending its reach and awareness in the U.S. market,” according to Long. Petal & Pup is also adding to its range with a stronger push in casual wear and separates, with an emphasis on tops and knitwear. The Australian-founded, digitally native brand is focused on young women's fashion and has been in business for over a decade . Omnichannel and international expansion are core growth drivers for the brand, Long said. Last year, Petal & Pup delivered a “solid” performance, the CEO stated, with strength in dresses and eveningw Show less Read more
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