Ruder Finn Acquires New York Based Digital Marketing Agency Flightpath [Yahoo! Finance]
AKZO NOBEL N V S/ADR (AKZOY)
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Source: Yahoo! Finance
award-winning New York -based digital marketing agency. This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53. Flightpath Founder & CEO, Jon Fox , will report to Kathy Bloomgarden , Global CEO of Ruder Finn . The deal will add a team of 25 creative and digital marketing experts. There will be no layoffs or redundancies as a result of this acquisition. "As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences," said Kathy Bloomgarden , CEO of Ruder Finn . "Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients." Flightpath works with clients including Goya Foods and AkzoNobel. Flightpath's work targets consumer and B2B audiences to build awareness, generate leads,
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