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Stock impact report

Alaska Airlines launches new way for guests to join the journey to help make air travel more sustainable [Yahoo! Finance]

Alaska Air Group, Inc. (ALK) 
Last alaska air group, inc. earnings: 1/28 04:01 pm Check Earnings Report
US:NYSE Investor Relations: investor.alaskaair.com/investors
Company Research Source: Yahoo! Finance
SEATTLE May 7, 2024 /PRNewswire/ -- As part of Alaska Airlines' longstanding journey to make air travel more sustainable, the airline will now give guests the choice to voluntarily reduce the environmental impact of their travel with sustainable aviation fuel (SAF) credits during the booking process. Guests can choose to support SAF in an amount based on 5%, 10% or 20% of their carbon impact when they book a ticket on alaskaair.com. Building on a successful pilot in late 2023, Alaska's Mileage Plan™ members who buy SAF credits will once again earn elite-qualifying miles (EQMs) for their contributions. Mileage Plan members will receive 500 EQMs for every they spend on SAF (up to 5,000 EQMs per year), for a sustainability-linked way to accelerate the path to elite status. Alaska is the first U.S. airline to create a link between guest engagement in SAF and earning elite status. Alaska is on a journey to make air travel more sustainable with an ambitious goal of net zero carbon emis Show less Read more
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