Would you pay extra to talk to a human when travel plans go wrong? [USA TODAY]
Alaska Air Group, Inc. (ALK)
Last alaska air group, inc. earnings: 1/28 04:01 pm
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Source: USA TODAY
The problem with artificial intelligence is simple: when travelers need it most, it is least helpful. That's the experience of people like Mark Beales, a retired mortgage banker from Mill Creek, Wash. He said that for simple queries, such as confirming a flight, AI usually provides a fast, accurate answer. But when it comes to complex matters, such as changing a ticket, it falls short. It's a lot of "I didn't understand that," and "Do you want me to repeat those options?" "Sometimes, a bot can't answer my questions, which is aggravating," he said. "I don't mind dealing with AI – as long as I can get around it when I need." Check out Elliott Confidential , the newsletter the travel industry doesn't want you to read. Each issue is filled with breaking news, deep insights, and exclusive strategies for becoming a better traveler. But don't tell anyone! Well, it looks like the travel industry may have a solution, and you're probably not going to like it. Travel companies want yo
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News
- Alaska Air Group, Inc. (ALK): A Bear Case Theory [Yahoo! Finance]Yahoo! Finance
- How Investors Are Reacting To Alaska Air (ALK) Expanding Seattle Long-Haul Routes Amid Softer EPS Outlook [Yahoo! Finance]Yahoo! Finance
- ALK to Report Q4 Earnings: What's in the Offing for the Stock? [Yahoo! Finance]Yahoo! Finance
- Washington’s Climate Innovation Hub Proves The Green Economy Is Here To Stay [Forbes]Forbes
- Boeing Is Winning With The 737 MAX [Seeking Alpha]Seeking Alpha
ALK
Earnings
- 10/24/25 - Miss
ALK
Sec Filings
- 1/7/26 - Form 8-K
- 12/3/25 - Form 8-K
- 11/6/25 - Form 10-Q
- ALK's page on the SEC website