NASCAR looks to bounce back, starting with Daytona 500, its ‘Super Bowl’ [Los Angeles Times (CA)]
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Source: Los Angeles Times
NASCAR looks to bounce back, starting with Daytona 500, its ‘Super Bowl’ There is no doubt that NASCAR is still bleeding fans, at the track and watching on television, but the decline is slowing. Perhaps it’s a case of unrealistic expectations from a decade ago, when every year brought record numbers. Or maybe NASCAR is caught up in the same market forces that are affecting all sports. Last year, about two-thirds of the 33 races had record-low viewership, including the Daytona 500 . Average viewership dropped from 4.1 million in 2017 to 3.3 million last year. Eyeballing the races, it’s clear NASCAR also had significant attendance declines (NASCAR doesn’t announce attendance figures). NASCAR does seem to be tapping into the digital market. On race days, content consumption is up 29%, page views up 13% and video views rose 49%. So, things are not all bad. Excitement and anticipation in any sport is never greater than before the start of the season, and NASCAR opens Sunday with its Super
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