AMC scored with Beyonce, Taylor Swift; now they will broadcast Olympic events [FOX Business Network]
AMC Entertainment Holdings, Inc. Class A (AMC)
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Source: FOX Business Network
A number of AMC's movie theaters will play NBC broadcasts of some Paris Olympics events on its screens over the summer. The move marks AMC's latest foray into alternate content, where the theater operator recently saw major success with Taylor Swift and Beyonce's concert films. NBCUniversal, holder of the U.S. media rights to the upcoming Olympics, and AMC Entertainment CEO Adam Aron both announced the news on Wednesday. It comes after AMC's chief executive has talked about looking to alternate content as a way to sell more tickets and to fill more movie theaters in recent earnings calls. Under its agreement with NBCUniversal, roughly 160 AMC theaters across the country will get portions of NBC's live daytime Olympics coverage over a roughly two-week span to ticket and exhibit, according to a press release from the Comcast-owned media company. The showings will kick off July 27, the day after the opening ceremony of the Games, and conclude Aug. 11. Aron had said in late Febru
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AMC
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- 2/28/24 - Beat
AMC
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- 4/26/24 - Form 8-K
- 4/24/24 - Form ARS
- 4/24/24 - Form DEF
- AMC's page on the SEC website