FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution [Yahoo! Finance]
AMC Networks Inc. - Class A (AMCX)
Last amc networks inc. - class a earnings: 2/26 07:00 am
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Source: Yahoo! Finance
With this launch, advertisers and publishers now have a new way to manage the sum total of their upfront video ad spend commitments across direct sold, programmatic guaranteed and, for the first time, biddable programmatic deals. NEW YORK, February 29, 2024 BUSINESS WIRE FreeWheel , a global technology platform for the television advertising industry, today announced the launch of a new solution that will change the way marketers plan and execute their programmatic TV ad buying. The company is introducing this new industry offering, called Allocation Module, ahead of the 2024 upfront and NewFront season. FreeWheel's Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to gauge whether or not they are bidding enough, in real time, to meet their clients' ad spend commitments. This new industry solution provides another key benefit: Marketers now have a way to better manage their committed
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News
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AMCX
Earnings
- 2/9/24 - Beat
AMCX
Sec Filings
- 4/26/24 - Form DEFA14A
- 4/26/24 - Form DEF
- 4/10/24 - Form 8-K
- AMCX's page on the SEC website