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Stock impact report

VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool [Yahoo! Finance]

AMC Networks Inc. - Class A (AMCX) 
Last amc networks inc. - class a earnings: 2/26 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
The company, which has vied with Nielsen as the task of measuring media more diffuse audiences becomes more difficult, said Wednesday that it will add first party data from SiriusXM Media and National CineMedia into its cross-platform planning technology. More from Variety Nielsen Will Delay March 'Gauge' Report After Streamers Fret Over Audience Declines (EXCLUSIVE) Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials Nielsen's New Ratings Data Could Give Cable a Short-Term Boost The deals mark the first time SiriusXM Media and NCM will be integrated into a cross-platform media planning solution of this type, and will enabling advertisers to plan campaigns across streaming, CTV, digital video, audio and cinema environments within a unified framework. VideoAmp is used by already companies including AMC Networks, Disney, Fox, Paramount and Snap. “With SiriusXM Media bringing digital audio and NCM bringing cinema, we've Show less Read more
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