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0.000251952632905023 0.000293944738389154 0.000272948685647089 0.000293944738389154 -0.00251952632905023 -0.000167968421936762 0.000503905265809927 0.00396825396825394
Stock impact report

AI-Shopping Assistant Rufus to Drive Amazon.com, Inc. (AMZN) e-Commerce Growth: Evercore ISI [Yahoo! Finance]

Amazon.com, Inc. (AMZN) 
Last amazon.com, inc. earnings: 4/30 04:01 pm Check Earnings Report
Company Research Source: Yahoo! Finance
rating on Amazon.com Inc (NASDAQ:AMZN) and set a $335 price target. According to the research firm, the e-commerce giant is well-positioned for growth driven by its AI-powered shopping assistant, Rufus. Evercore ISI expects Rufus and other AI commerce features to bolster Amazon's retail gross merchandise volume by 4.44% by 2028. Last year alone, more than 250 million customers used the generative AI-powered conversational shopping assistant. Increased use led to a $10 billion increase in gross merchandise volume. Rufus Edge stems from the fact that 60% of customers who use it often complete a purchase, thereby strengthening the company's gross merchandise volume. Its use is expected to increase with the rollout of additional AI features, including AutoBuy and Predicting Bundling. Additionally, Evercore ISI expects Rufus to enhance Amazon's ad revenue by about $4 billion by 2028. The increase would come as AI shopping helps guide and extract greater intent. Meanwhile, on January Show less Read more
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