Digitize Or Die: Advice On How To Move Your Art Business Online From 30 Under 30 Alums [Forbes]
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Source: Forbes
picture alliance via Getty ImagesLike many industries, the art world is dealing with a forced migration online for the foreseeable future. While large galleries, museums and art fairs have set up virtual exhibits in light of stay-at-home orders, the results havenot always been remarkable. Even before the current crisis, many corners of the art world were slow to meet audiences on the devices we spend so much of our time staring at – our computers, tablets, and phones.Those who are making it work despite the pandemic tend to have one thing in common–they're digital natives. While they recognize that this economic downturn will mean pain for the entire art market eventually, at least for now, they're weathering the storm."From a business perspective, we have seen volumes decrease by about 30%," said Edouard Gouin, cofounder of the digital-first, global shipping companyConvelio, which helps art businesses, collectors and auction houses ship art via their online platform. "The only busine
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