How Brands Can Address The Hyperdrive Impact Of COVID-19 On E-Commerce [Forbes]
Amazon.com, Inc. (AMZN)
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Source: Forbes
While e-commerce has gained steady traction over the past couple of decades, the impact of quarantining has catapulted it into hyper drive. Online sales have been growing by triple-digits since social distancing went into effect. consumers are trying Instacart, Shipt and Amazon Fresh than ever before, if they can even get a delivery slot. It’s far from just toilet paper (though if you point me in the right direction there, please show me the way). Everything from high end coffee makers, fitness equipment and pajama pants are seeing a surge in demand. Even in my own neighborhood, I’ve bartered paper towels for toilet paper.Impact of quarantine-driven demand surge, through the lens of Maslow's Hierarchy of NeedsProfiteroBrands who are already well prepared forand are high on the maturity curve certainly have an advantage. But most unfortunately are not prepared. Profitero and Kantar surveyed 200 brand executives just a few months ago and found that only 17% believe their organizations
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AMZN
Earnings
- 10/30/25 - Beat
AMZN
Sec Filings
- 12/3/25 - Form 4
- 11/25/25 - Form 4
- 11/25/25 - Form 4
- AMZN's page on the SEC website