NBA Targets $76 Billion Windfall in New TV Rights Deal [BNN Bloomberg (Canada)]
Amazon.com, Inc. (AMZN)
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Source: BNN Bloomberg
The league has agreed to the general framework of deals with Walt Disney Co. and Amazon.com Inc. that are worth $2.6 billion and $1.8 billion a year, respectively, according to people familiar with the terms. While neither is signed and they remain subject to change, it would be a surprise if either fell apart, said the people, who asked not to be identified since the talks are ongoing. The league has yet to decide the winner of a third package, a race that is down to Warner Bros. Discovery Inc. and Comcast Corp. Comcast has proposed a deal worth about $2.5 billion, according to the Wall Street Journal, more than double what Warner Bros. pays under its current contract. The league is going to secure a record payday of close to $7 billion annually thanks to strong demand for live sports and the emergence of new bidders. Like the NFL, the league has split its rights into more packages to maximize its returns. Disney, the parent of ESPN and ABC, and Warner Bros.' Turner Sports have
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