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0 0.000837376221173599 0.00120954343058418 0.00205135021377446 0.00208679470990897 0.001382335349239 0.00213996145411042 0.00525907711393185
Stock impact report

“The Opportunity Of A Lifetime”: Startup Grocery Brands Leverage Amazon To Challenge Incumbents During Coronavirus Crisis [Forbes]

Amazon.com, Inc. (AMZN) 
Last amazon.com, inc. earnings: 4/30 04:01 pm Check Earnings Report
Company Research Source: Forbes
As Amazon shores up its warehouse and delivery operations to support the huge surge in demand for online shopping, some smaller, younger retail brands are using their agility to break away from the pack.The Amazon marketplace has long been a pay-to-play operation. In order for brands to stand out from the crowd, they often needed to pony up advertising dollars to guarantee placement on the critical first page of search results. Those placements are made available in an auction-style bidding format, meaning that the competitor with the best budgets and ad strategies usually win.But over the past few weeks, the incumbents have had to make hard decisions, especially those who operate a traditional model. Inventory needs to be balanced between various channels - forcing risky decisions around which retailer gets stocked and which ones do not. Advertising budgets are also set far in advance, meaning that it’s not always possible to increase bids or campaign budgets when shopper traffic spi Show less Read more
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