Rethinking Brand Management On E-Commerce Marketplaces [Forbes]
Amazon.com, Inc. (AMZN)
Last amazon.com, inc. earnings: 4/30 04:01 pm
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Source: Forbes
In the ever-evolving e-commerce space, brands face an important choice when it comes to managing their presence on platforms such as Amazon: whether to rely on in-house teams or outsource to digital marketing agencies. At the same time, as technology advances, a brand-new paradigm has emerged. Traditionally, agencies largely deal with market operations and provide strategies for growth and assistance. However, I believe these dynamics are changing with the emergence of technologies powered by artificial intelligence. For example, campaign bid optimization can be done hourly by AI instead of daily or weekly updates by an agency. This raises many questions: Can technology take over all the tasks performed by an agency or an in-house team? What would be the most optimized way to manage e-commerce operations? In this article, I propose a new model: Brands can harness artificial intelligence, strategic orchestration and human expertise to efficiently navigate the complexities of onlin
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- Cloud revenue accelerates 21% to $76 billion for the latest earnings cycle [TechCrunch]TechCrunch
- Cloud revenue accelerates 21% to $76 billion for the latest earnings cycle [Yahoo! Finance]Yahoo! Finance
AMZN
Earnings
- 4/30/24 - Beat
AMZN
Sec Filings
- 5/3/24 - Form 4
- 5/3/24 - Form DEFA14A
- 5/3/24 - Form 8-K
- AMZN's page on the SEC website