The Role Of Content Moderation In Understanding Your Customers [Forbes]
Amazon.com, Inc. (AMZN)
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Source: Forbes
Since the digital revolution, content moderation has typically been handled by workers on the front lines, but it is not an easy job. These employees can often face “the worst of human nature one disturbing picture or video at a time,” as a from Harvard Business Review explained. Because of this, companies are exploring technology to aid with content moderation. When it comes to content moderation, humans offer benefits like refined contextual moderation, safeguarding your brand and averting public relations crises with nuanced judgment. Alternatively, AI moderation can process content quickly while safeguarding human employees and their mental health. With these factors in mind, some organizations choose a mix of both approaches. Regardless of which approach your company chooses, a strong content-moderation strategy becomes a distinguishing factor that sets you apart from competitors and resonates more deeply with your target audience. Moreover, curated moderation can help your
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AMZN
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AMZN
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