Shein's fast fashion comes with fast-finance risks [Reuters]
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Source: Reuters
NEW YORK, March 28 (Reuters Breakingviews) - For a sign of how the internet has changed the way consumers shop for clothes, consider the “ Shein haul , opens new tab .” It's a social media happening where customers of the eponymous retail app shake out a big box of low-priced goods and sift through the contents. Some items are keepers; some are not. The element of surprise is arguably a thrill for fashionistas. For investors trying to work out whether Shein is worth around $50 billion or potentially quadruple that, the uncertainty is less welcome. The Singapore-based company is itself a kind of surprise. It came from nearly nowhere to capture a sizeable share of the market known as “fast fashion” thanks to low prices, speedy design and delivery, and smart use of influencers. Shein's suppliers are mostly in China, but its customers are largely in the United States. Already its global sales, which people familiar with the situation say were more than $30 billion last year, are closin
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