Spotify will net an eye-popping amount of money by raising prices again [Yahoo! Finance]
Amazon.com, Inc. (AMZN)
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Source: Yahoo! Finance
Spotify said this week it would hike the price on US individual premium plans to $12.99 from $11.99. The duo (two-person) plan is increasing to $18.99 from $16.99 a month. The family plan is rising to $21.99 from $19.99. Student plans are also increasing to $6.99 from $5.99. In the process, Spotify has put itself in the unenviable position of being the most expensive music streaming platform when compared to Apple Music ( AAPL ) and Amazon Music ( AMZN The price increases will add up big-time, according to the numbers crunched by Evercore ISI tech analyst Mark Mahaney. Mahaney estimated a 4% to 5% boost to sales assuming the $1 price increase across individual and student plans and a $2 increase for duo and family plans. Assuming the same gross margin profile as the existing business, Mahaney calculated an approximate $270 million boost to gross profit, "most of which should flow down to operating income." Key modeling assumptions he made: 65 million US subscribers. Rough
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