From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads [TechCrunch]
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Source: TechCrunch
AI both to create the commercials and to promote the latest AI products. Love it or hate it, the technology has become a star in its own right, alongside the latest movie trailers and snack brands. Let's explore the biggest moments from this year's Big Game ads, which featured everything from robots and AI glasses to a touch of drama involving tech founders. Svedka Vodka brand Svedka went with what it touts as the first “primarily” AI-generated national Super Bowl spot. The 30-second ad, titled “Shake Your Bots Off,” features the company's robot character, Fembot, and her new companion, Brobot, dancing their circuits off at a human party. According to Svedka's parent company, Sazerac, it took roughly four months to reconstruct the Fembot and train the AI to mimic facial expressions and body movements, The Wall Street Journal reported . However, the vodka brand noted that certain aspects were still handled by humans, such as developing the storyline. ?The company partnered wi
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