Will Amazon Prime Day Happen This Year? That Is The $6 Billion Question [Forbes]
Amazon.com, Inc. (AMZN)
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Source: Forbes
Prime Day, the annual Amazon sale event, could be delayed or even cancelled this year, and that... [+]could have a big impact on brands and third-party sellers who depend on the event. (Photo Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images)Is there a place for Amazon Prime Day in a pandemic-challenged world?Amazon created Prime Day in 2015 as a way to boost sales during what traditionally was a slow time of year – the middle of July.The event, with deep discounts offered on electronics and household goods, not only was a good way to lure new Prime members, but it served as a trial run for the holiday season, letting Amazon see how it performed during at a time of peak demand.Prime Day has grown each year from that first 24-hour event in 2015, where members bought 34.4 million items, to a two-day event last year that generated close to an estimated $6 billion in sales, with 175 million items sold.According to Amazon, last year’s Prime Day was bigger than Black Fri
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