YouTube Star MrBeast Parts Ways With Manager, Centralizes Control of Business [BNN Bloomberg (Canada)]
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Source: BNN Bloomberg
Reed Duchscher, chief executive officer of the talent representation firm Night, will continue to work with Jimmy Donaldson, aka MrBeast, on Feastables, a snack company founded in 2022, according to a statement. YouTube stars have historically farmed out brand deals and distribution to third parties. As the business of MrBeast has grown, Donaldson has brought more and more in-house. That will now include advertising sales and business development for his YouTube channels and other media outlets internally. “Reed has been with me since early on and has helped us grow to where we are,” Donaldson said in the statement. “As the company develops and our needs change, he and I continue to have a great relationship. At this point, it makes sense to put full focus into the growth of Feastables and for me to start building my own internal team.” Donaldson, who has more than 255 million subscribers to his main YouTube channel, runs MrBeast operations out of his home state in North Caroli
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