Why Customer Loyalty Is So Important to Investors [The Motley Fool]
Amazon.com, Inc. (AMZN)
Last amazon.com, inc. earnings: 4/30 04:01 pm
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Source: The Motley Fool
Customer-obsessed companies have vastly outperformed the S&P 500 for decades. The vice president of Maritz Loyalty shares how customer satisfaction is evolving, and what it will mean for investors. It should come as no surprise that customer-obsessed companies also make for excellent investments. After all, happy customers stay with a company longer and buy from said company more often, which directly correlates with a company's top and bottom line. The American Customer Satisfaction Index (ASCI) took things a step further and connected the dots between happy customers and investment returns. In April 2000, the ASCI built an investment portfolio that weighted the allocation of its stock positions based upon customer-satisfaction metrics. Over the next 16 years, it outperformed the S&P 500 by more than 600%. The portfolio still exists, and its three largest current positions are Apple , Amazon.com ( NASDAQ:AMZN ) , and Alphabet , respectively. Image source: Ge
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AMZN
Earnings
- 2/1/24 - Beat
AMZN
Sec Filings
- 4/25/24 - Form PX14A6G
- 4/25/24 - Form PX14A6G
- 4/22/24 - Form 4
- AMZN's page on the SEC website