Big Tech wants AI to help with your holiday shopping. The tech has flashes of magic, but it won't replace Santa—yet [Fortune]
Abercrombie & Fitch Company (ANF)
Last abercrombie & fitch company earnings: 3/4 07:30 am
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Source: Fortune
launched a flurry of AI-powered shopping features, hoping this year's holiday rush will flow—at least in part—through their new tools. Recommended Video Between 15% and 30% of online shoppers are expected use generative AI to shop for holiday gifts this year, according to a new survey from Bain. But Fortune 's testing of some of the platforms suggest that Santa doesn't need to look for another job quite yet. While the offerings show flashes of magic, they may need a little more time before shoppers can rely on them for the real heavy lifting. OpenAI's Shopping Research is sleek, if not seamless Last week, in a penthouse venue overlooking lower Manhattan, more than a dozen journalists clustered around rows of monitors as OpenAI unveiled its latest offering, called Shopping Research. Powered by a new ChatGPT-5 mini model and available across ChatGPT plans, it does deep product reconnaissance for you across the web. Just describe what you want—“a gift for my four-year-old nie
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ANF
Earnings
- 11/25/25 - Beat
ANF
Sec Filings
- 11/26/25 - Form 8-K
- 11/5/25 - Form SCHEDULE
- 11/4/25 - Form 4
- ANF's page on the SEC website