I visited Target's newly remodeled SoHo store, designed to showcase its style. It was a whole new experience. [Business Insider]
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Target debuted an immersive, redesigned SoHo store to showcase its style revamp. The SoHo location features apparel, interactive displays, and a holiday theme. I visited the refreshed location to check out the vibes for myself. Target is putting its style revamp on full display. The big-box chain is on a mission to rebuild its reputation for style, and its SoHo location in New York City appears to be the centerpiece of that effort. The store has been reimagined with immersive and interactive displays. The new look comes as operating chief and incoming CEO Michael Fiddelke has set his action plan to improve sales. It involves redirecting Target toward a "style and design North Star" and enhancing the shopping experience to encourage people to spend more time browsing the aisles. "To see this Target SoHo store is a punctuation point on that style of design and cultural leadership," Fiddelke, who's set to st
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