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Stock impact report

Why Hollister made a music video instead of a traditional ad campaign [Yahoo! Finance]

Abercrombie & Fitch Company (ANF) 
Last abercrombie & fitch company earnings: 3/4 07:30 am Check Earnings Report
US:NYSE Investor Relations: abercrombie.com/shop/us
Company Research Source: Yahoo! Finance
Hollister is eschewing traditional advertising in favor of a marketing strategy that speaks to the enduring role music plays in youth culture for what it describes as its largest summer campaign to date. The apparel maker collaborated with singer-songwriter Gigi Perez on a live recording and original music video for the first official cover of Green Day's iconic “Good Riddance (Time of Your Life)” as part of the effort timed to graduation season, per details shared with Marketing Dive. The Abercrombie & Fitch-owned brand, working with filmmaker Natalie Simmons, directed the “Time of Your Life” video, which cuts between Perez's acoustic rendition of the song and a montage of high school moments: football games, marching band performances, homecoming dances, group hangs on skateboards and eventually leaving for college. “Much of the marketing storytelling we do is around the reality of our customers' milestones. We consider it an honor to be able to market to them during this comin Show less Read more
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