Amira Nature Foods Ltd Announces Renewed Focus on the US Basmati Rice Segment
AMIRA NATURE FOODS (ANFI)
US:NYSE Investor Relations:
amira.net/investor
Company Research
Source: Business Wire
DUBAI, United Arab Emirates--(BUSINESS WIRE)--Amira Nature Foods Ltd (the "Company") (NYSE: ANFI), a global provider of packaged Indian specialty rice, today announced that it will execute a renewed focus on its US basmati rice business segment. The Company has taken steps to reinvigorate its brands and expand US distribution.The Company is creating a new import and distribution channel through an exclusive agreement with Reina Inc. (“Reina”). Reina is headed by Samuel Cortez, an 18-year veteran of retail and food service distribution in the United States. Reina’s staff will be based in California to enhance Amira’s distribution across retail and wholesale channels. In addition, Amira will be dedicating additional resources towards online sales."The US is a significant market opportunity for Amira and we believe that it has the potential to be a major growth driver for the Company," said Karan A. Chanana, Chairman of Amira Nature Foods. "We have always thought of the US as a strat
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