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Stock impact report

SURVEY: Consumers Want More Live Interactive Shopping Events [Yahoo! Finance]

Agora, Inc. - ADS (API) 
Company Research Source: Yahoo! Finance
May 8, 2024 /PRNewswire/ -- Agora, Inc. (NASDAQ: API), a pioneer and leading platform for real-time engagement APIs in the interactive live shopping sector, today announced the results of a commissioned study examining consumer perceptions surrounding live shopping. Live shopping is anticipated to grow into a mainstream online retail avenue, significantly transforming the consumer shopping experience. As retailers and marketplaces strategically position themselves to harness this burgeoning trend, they are shifting focus to curating immersive, unforgettable experiences that transcend the digital realm and provide a competitive edge in the evolving marketplace. "To create successful live shopping experiences, online retailers and marketplaces must first understand their customers' behavior, preferences, and motivations," said Joe Kwong , Director of E-commerce at Agora. "Through these insights, they can enhance interactivity and curate exclusive offerings that truly resonate with c Show less Read more
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