Adjust Unveils Mobile Analytics Solution Powered by AI, Advanced Machine Learning to Uncover Incrementality [Yahoo! Finance]
Applovin Corporation - Class A (APP)
Company Research
Source: Yahoo! Finance
SAN FRANCISCO April 17, 2024 /PRNewswire/ -- Today, leading measurement and analytics company Adjust unveiled InSight , a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust's InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – discerning if they provide incremental lift, cannibalize organics or have no effect – to make ROI positive decisions. "As our industry moves towards a more privacy-centric, aggregated approach to measurement, marketers are faced with even more complexity in understanding the true impact of their efforts," said Katie Madding , Chief Product Officer at Adjust. "This new era demands new innovative approaches that unlock real visibility. Without it, optimizing camp
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APP
Earnings
- 2/14/24 - Beat
APP
Sec Filings
- 4/23/24 - Form ARS
- 4/23/24 - Form DEFA14A
- 4/23/24 - Form DEF
- APP's page on the SEC website