Backlight and Wurl Partner to Make Streaming Distribution More Seamless and Efficient
Applovin Corporation - Class A (APP)
Company Research
Source: Business Wire
Partnership Enables API-first FAST programming with live event insertion across Wurl’s Global Platform BOSTON--(BUSINESS WIRE)--Global media and entertainment technology company, Backlight, today announced that it has partnered with Wurl to provide superior programming, CMS, and OTT management, distribution, and monetization capabilities for large and mid-market video publishers in the FAST (Free Ad-supported Streaming TV) and vMVPD (Virtual Multichannel Video Programming Distributor) ecosystem. Backlight and Wurl’s combined strengths offer a comprehensive, end-to-end solution for content publishers delivering a seamless, profitable, and more efficient workflow."Our mission has always been to empower video publishers to maximize their content's reach and revenue potential across the global streaming ecosystem,” said Dave Bernath, VP of Sales and Partnerships, Americas at Wurl. “This partnership combines our robust distribution and monetization capabilities with Backlight's comprehe
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News
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- AppLovin Co. (NASDAQ: APP) is now covered by analysts at Jefferies Financial Group Inc.. They set a "buy" rating and a $93.00 price target on the stock.MarketBeat
APP
Earnings
- 2/14/24 - Beat
APP
Sec Filings
- 5/2/24 - Form 4
- 5/2/24 - Form 4
- 5/2/24 - Form 4
- APP's page on the SEC website