Backlight and Wurl Partner to Make Streaming Distribution More Seamless and Efficient [Yahoo! Finance]
Applovin Corporation - Class A (APP)
Company Research
Source: Yahoo! Finance
BOSTON, April 11, 2024 BUSINESS WIRE )--Global media and entertainment technology company, Backlight, today announced that it has partnered with Wurl to provide superior programming, CMS, and OTT management, distribution, and monetization capabilities for large and mid-market video publishers in the FAST (Free Ad-supported Streaming TV) and vMVPD (Virtual Multichannel Video Programming Distributor) ecosystem. Backlight and Wurl's combined strengths offer a comprehensive, end-to-end solution for content publishers delivering a seamless, profitable, and more efficient workflow. "Our mission has always been to empower video publishers to maximize their content's reach and revenue potential across the global streaming ecosystem," said Dave Bernath, VP of Sales and Partnerships, Americas at Wurl. This partnership combines our robust distribution and monetization capabilities with Backlight's comprehensive content management, as well as live and real-time scheduling technologies." The
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APP
Earnings
- 2/14/24 - Beat
APP
Sec Filings
- 4/23/24 - Form ARS
- 4/23/24 - Form DEFA14A
- 4/23/24 - Form DEF
- APP's page on the SEC website