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Stock impact report

Evercore ISI Initiates Coverage on AppLovin (APP) With Outperform Amid Mobile Gaming and E-Commerce Ad Expansion [Yahoo! Finance]

Applovin Corporation - Class A (APP) 
Company Research Source: Yahoo! Finance
Corporation (NASDAQ:APP) on January 14 with an Outperform rating and a price target of $835, citing the platform's widening growth runway as it establishes an effective advertising unit for e-commerce. According to the firm, AppLovin Corporation (NASDAQ:APP) continues to be the top ad tech platform in mobile gaming and is developing as a substantial avenue for e-commerce marketers, something it sees as a significant increase in the company's overall market. Evercore anticipates that combined mobile gaming and e-commerce ad expenditure would drive revenue and EBITDA up by at least 30% annually from 2025 to 2028. In addition, the firm stated that third-party pixel tracking and industry assessments indicate robust recent momentum. AppLovin Corporation (NASDAQ:APP) intends to achieve strong single-digit to low double-digit adoption of direct-to-consumer e-commerce ad spend by fiscal year 2028, equating to roughly $3.4 billion in revenue on $7.5 billion in advertising expenditures. A Show less Read more
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