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Stock impact report

Is This AI Stock the Best Buy in the Video Game Industry Right Now? [Yahoo! Finance]

Applovin Corporation - Class A (APP) 
Company Research Source: Yahoo! Finance
The stock price is up nearly 80% so far in 2024, and over 570% since the start of 2023! AppLovin operates in two fiercely competitive markets: mobile video games and digital advertising. Nevertheless, this business is delivering all the right stuff to make the market a believer. Is it the best way to bet on the video game industry right now? Is AppLovin riding a secular growth trend? Within the massive digital advertising industry -- which is quickly approaching $700 billion a year in 2024, roughly 8% to 10% higher from 2023 -- in-app ads have become big business. That's because once an app has been downloaded and is being used, there's verifiable and trackable consumer interest in the user's behavior. This is an industry that Alphabet 's Google and Meta Platforms (via Facebook, Instagram, and WhatsApp) have dominated. Besides perhaps The Trade Desk , lots of digital ad upstarts have tried but struggled to sustain any sort of consistent growth and profitability. But AppLovin Show less Read more
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